Harnessing Social Media and First-Party Data: How Higher Education Can Win the Next Generation
Remember when we thought flip phones were peak tech? Just as smartphones transformed photography and Amazon reinvented shopping, social media is now redefining how universities connect with students. For Gen Z, platforms like TikTok, Instagram, and YouTube aren’t just for scrolling—they’re search engines, communities, and decision-making hubs. In fact, 2 in 5 people now prefer […]
